Marketing & Sales

AIS concentrates on quantitative marketing, providing the most reliable and advanced models for our clients to achieve greater business impact. Our statistical and optimisation models are the most reliable, rigorous and advanced on the market and enable our clients to define strategies and actions for a sustainable competitive advantage.

AIS focuses on supporting marketing and commercial management in the areas of:

• Market Research
• Marketing Analytics

This includes concepts such as targeting, customer intelligence, propensity and abandonment models, geomarketing, characterisation of points of sale, etc.

Almost all of our solutions targeted at sales and marketing staff have Habits® demographics, which AIS created, as the common basis.