Habits® geomarketing

Habits® is a segmentation of Spanish families into types according to their social, demographic and economic traits. It provides information about the expenditure profile for each type of household in each micro-zone, either via census tract or street location.

Using Habits to analyse the potencial market growth

Unlike other typologies, Habits® does not just provide the dominant type in each zone, it also provides the density of each type.

Habits® is built from public databases and so scrupulously complies with the Organic Law on Personal Data Protection.

The geographically referenced information on the number and type of households, their incomes, consumption habits and contracted services provides an additional competitive advantage when comparing supply with demand before providing any service or good in the area.

Some of its main uses are in:

• Locating the target market.
• Providing additional information on any point of sale (PoS).
• Enriching data models: for estimating revenues, customers, non-customers.
• Quantifying market potential at each outlet.
• Management of the promotional effort at the point of sale.
• Logistics optimisation.

Discover how Habits can improve your business reading this case.