Marketing analytics

The physical location and quantification of the target has multiple business applications. Potential market knowledge, outlet promotional management, directed and specific campaign launches, logistics optimisation, etc, are improved for all types of businesses by incorporating geomarketing tools and studies. Thanks to the AIS Habits database, this information is accessible for any marketable product, service or idea.

This is why AIS also uses information from Habits in tools and services for its marketing analytics business.

• Commercial drivers
• Propensity models
• Predictive models
• Churning and customer loyalty models
• Consumption profiles
• Customer value
• Customer data enrichment
• Business budget optimisation
• Quantifying market potential at each outlet
• Management of promotional effort at each outlet