If you know where, you will know how
February 2008. - The companies AIS, DeyDe and ESRI have joined to carry out complete projects of geomarketing and to solve all the problematic that derives from the question who consumes what and where? This goes from the planning of advertising to the selection of targets, normalization of addresses and handling of geomarketing tools.
AIS is the developer of Habits® typologies for segmentation and marketing, Deyde is specialist in data quality, and ESRI, is the world-wide leader in the sector of GIS.
The three companies organize in Barcelona next 28th February a seminar on geomarketing called "If you know where, you will know how". In this event they will focus on how to benefit from geomarketing techniques in any business. This event will count with a representative of the Spanish Confederation of Savings Banks (CECA) as a lecturer. CECA has nowadays running a project to implant a solution that allows the saving banks involved to obtain the maximum profit of the geomarketing techniques.
"If
you know where, you will know how. Geomarketing, the more effective marketing
solution for your business"
El Principal
Sala Biblioteca
Provença 286-288
Barcelona, 28th february 2008
